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Indexing and technical basics
Index coverage, excluded and noindex pages, sitemaps, robots.txt, canonical signals and any technical blockers that stop pages showing in search at all.
SEO audit
SEO audit for small businesses: what to fix, in what order
Most SEO audits are long, vague and hard to act on. This one is short, prioritised and written in plain English. You find out what is holding your site back and what to do about it, without wading through 60 pages of generic advice.
Already know the issue? You might want a specific one-off job instead.
Practical, prioritised, and easy to act on
The goal is not to produce a lengthy document. It is to give you confidence and a clear direction. You get a short list of issues ranked by impact, an explanation of why each one matters, and straightforward guidance on what to tackle first.
Prioritised by impact
No filler advice
Clear next steps
What the audit covers
These are the areas that tend to matter most for small business websites.
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On-page content and keyword alignment
Whether your pages are targeting the right terms, duplicate content issues, cannibalisation between pages, title tags, meta descriptions and heading structure.
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Performance and tracking
Core Web Vitals overview, basic speed assessment, and a check that your Google Analytics and Search Console are set up correctly so you can trust your data.
What this audit is not
Not a 60-page report
You get a short document with clear priorities and no filler. The emphasis is on helping you decide what to do next, not on demonstrating how thorough the process was.
Not a pitch for more work
There is no pressure to sign up for anything after the audit is delivered. You can act on it yourself, book one or two follow-up jobs, or walk away. That is genuinely fine.
Not a content or link building strategy
This is a focused SEO audit, not a full marketing review. It covers how search engines see and understand your site. Paid ads, social media and wider marketing are out of scope.
Who typically books an SEO audit
The audit suits a range of situations. Here are some of the most common.
Site traffic has dropped
If organic traffic has fallen and you are not sure why, the audit identifies whether something technical changed, whether pages got deindexed, or whether a content issue is the culprit.
Pages are not showing in Google
If you have published pages that simply do not appear in search results, the audit checks indexing status, crawlability and any signals that might be suppressing visibility.
You are launching or relaunching a site
An audit before or just after launch catches technical problems early, before they have time to affect rankings. Particularly useful after a platform migration or rebuild.
You want to start doing SEO but do not know where to begin
Rather than guessing, an audit gives you a prioritised starting point. You find out what matters for your specific site rather than following generic advice from a blog post.
You are about to invest in content or paid search
If there are fundamental technical issues on the site, creating new content or running ads will not fix them. The audit tells you whether the foundations are solid before you spend more.
Questions about the SEO audit
Not sure if an audit is the right starting point? Send a note and we will tell you honestly whether it makes sense for your situation.
What is included in the audit?
Indexing and coverage checks, technical foundations, on-page structure and keyword alignment, Core Web Vitals overview, and a review of Search Console and analytics. The output is a short prioritised action list, not a comprehensive document covering every possible issue.
Is this a technical SEO audit or a full marketing audit?
It is a focused SEO audit. It covers how search engines see and understand your site and where issues are holding pages back. It does not cover paid advertising, social media or wider marketing strategy.
Will I get a long report?
No. You get a concise summary with findings and a prioritised list of recommended actions. The point is to help you decide what to fix first, not to deliver a document that sits unread in a folder.
Do you fix issues as part of the audit?
The audit itself is review and recommendation focused. Small fixes can sometimes be included, but most changes are scoped separately so you can choose what to tackle next. This keeps the audit focused on clarity rather than turning into an open-ended project.
What happens after the audit?
You decide. Most people use it to book one or two specific follow-up jobs, or to work through the action list themselves. Some go on to a monthly SEO subscription or a quarterly review. There is no obligation to do anything.
How much does it cost?
Audits start from £149. The exact price depends on the size and complexity of the site and is confirmed before work begins.
Related services
Request an SEO audit
Most clients use the audit to work out their next step. There is no obligation to continue with anything afterwards.